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Britannia Treat Jim Jam

Britannia Treat Jim Jam Sandwich Cream Biscuits

138 g

Available on blinkit
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Platforms delivering in Govindpuri

Ingredients

1Refined Wheat Flour (Maida)
2Sugar (24%)
3Refined Palm Oil & Interesterified Vegetable Fat
4Invert Sugar Syrup
5Dextrose
6Milk Products (Milk Solids & Sweetened Condensed Milk)
7Edible Maize Starch
8Maltodextrin
9Fruit Products (0.7%) (Apple Juice Concentrate, Banana Powder & Plum Juice Concentrate)
10Iodised Salt
11Emulsifiers [322(i) & 471]
12Raising Agents [503(ii) & 500(ii)]
13Nature Identical and Artificial (Mixed Fruit, Vanilla & Butter) Flavouring Substances
14Acidity Regulators [330 & 331(iii)]
15Gelling Agent (440)
16Colour (122)

Allergen Information

Contains Wheat (Gluten).Contains Milk products.Contains Soy (from emulsifier 322(i)).

Nutritional Summary

The product scores 'VERY_POOR' primarily due to its high concentration of added sugar (3.85g per 11.5g serving) and its primary ingredient being refined wheat flour (Maida). The presence of artificial color (122) and saturated fat from palm oil further lowers its health score. Despite being trans-fat-free, its profile is characteristic of an indulgent, high-sugar snack with low nutritional value.

Nutritional Facts per 100g

Protein

5 g

8%

of RDA

Very low in Protein. This is not a significant source.

Total Fat

19 g

29%

of RDA

Contributes 29% of daily Total Fat needs.

Energy

483 kcal

24%

of RDA

Contributes 24% of daily Energy needs.

Carbohydrates

73 g

24%

of RDA

Contributes 24% of daily Carbohydrates needs.

Trans Fat

0 g

0%

of RDA

Low in Trans Fat. Good choice for restricted diets.

Cholesterol

0 mg

0%

of RDA

Low in Cholesterol. Good choice for restricted diets.

Sodium

214 mg

9%

of RDA

Low in Sodium. Good choice for restricted diets.

Saturated Fat

9.5 g

48%

of RDA

Acceptable levels of Saturated Fat.

Sugar

33.5 g

67%

of RDA

Moderate in Sugar. Be mindful of total daily intake.

%RDA: Percentage of Recommended Dietary Allowance based on FSSAI/ICMR guidelines for a 2000 kcal diet.

Healthy Recipe Ideas

JimJam Yogurt & Berry Parfait

In a glass, create layers of Greek yogurt, fresh berries, and crumbled JimJam biscuit. Repeat the layers for a visually appealing parfait. Serve chilled.

Health Benefits

This recipe balances the biscuit's sweetness with protein from yogurt and vitamins from fresh fruit.

Quick JimJam & Hung Curd Cheesecake

Crush 2-3 JimJam biscuits and mix with a little melted butter. Press into the base of a small bowl. Top with a mix of hung curd (chakka), a drop of vanilla, and a small amount of honey or jaggery powder. Chill for an hour before serving.

Health Benefits

Incorporates the biscuit into a dessert that is higher in protein and uses a healthier base than traditional cream cheese.

Additive Analysis

The product contains artificial color (122 - Carmoisine), which is permitted by FSSAI within limits but is a point of concern for some consumers, especially for children. The use of artificial flavors and multiple regulators and emulsifiers is common in such processed foods but diminishes its natural profile. All additives are within FSSAI's permitted list.

Preservatives

Acidity Regulators (330, 331(iii))

Artificial Colors

Colour (122) - Azorubine/Carmoisine

Artificial Flavors

Artificial (Mixed Fruit, Vanilla & Butter) Flavouring Substances

Marketing Claims

The marketing claims are compliant and not misleading. The term 'Naughty Jam' accurately positions the product as an indulgent treat rather than a health food, which aligns with its nutritional content. The packaging includes the necessary disclaimer 'Images are for illustration purpose only'.

Product Claims

Naughty JamFlavoured Sandwich Biscuits