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Britannia

Britannia Pure Magic Choco Frames Harry Potter Biscuit

50 g

Available on blinkit
₹56₹607% off
13 minutes
blinkit

Platforms delivering in Govindpuri

Ingredients

1Milk Choco (40%) [Sugar, Hydrogenated Vegetable Fat, Milk Solids, Hydrogenated Vegetable Oil, Cocoa Solids, Emulsifiers [322(I), 492 & 476], Nature Identical Flavouring Substances]
2Refined Wheat Flour (Maida)
3Sugar
4Dark Choco (10%) [Sugar, Hydrogenated Vegetable Fat, Cocoa Solids, Emulsifiers [492, 322(I) & 476], Nature Identical Flavouring Substances And Iodised Salt]
5Refined Palm Oil
6Cocoa Solids (2.5%)
7Invert Sugar Syrup
8Edible Maize Starch
9Raising Agents [500(Ii) & 503(Ii)]
10Iodised Salt
11Emulsifier [322(I)]
12Artificial (Vanilla) Flavouring Substance

Allergen Information

Contains WheatMilkSoy

Nutritional Summary

The product scores very poorly due to its nutritional profile per serving (15g). It is extremely high in added sugar (6.21g) and saturated fat (2.69g), contributing significantly to the daily recommended limits from a very small portion. The primary ingredients are refined wheat flour (maida), sugar, and hydrogenated fats, offering minimal nutritional benefits like fiber or micronutrients. It is classified as a high-fat, high-sugar confectionery item best consumed very sparingly.

Nutritional Facts per 100g

Protein

5.9 g

10%

of RDA

Low in Protein. Seek other food sources.

Total Fat

23.1 g

36%

of RDA

Contributes 36% of daily Total Fat needs.

Energy

507 kcal

25%

of RDA

Contributes 25% of daily Energy needs.

Carbohydrates

68.8 g

23%

of RDA

Contributes 23% of daily Carbohydrates needs.

Cholesterol

3 mg

1%

of RDA

Low in Cholesterol. Good choice for restricted diets.

Trans Fat

0.1 g

5%

of RDA

Low in Trans Fat. Good choice for restricted diets.

Sodium

336 mg

15%

of RDA

Low in Sodium. Good choice for restricted diets.

Sugar

41.4 g

83%

of RDA

⚠️ High in Sugar. Monitor intake from other sources.

Saturated Fat

17.9 g

89%

of RDA

⚠️ High in Saturated Fat. Monitor intake from other sources.

%RDA: Percentage of Recommended Dietary Allowance based on FSSAI/ICMR guidelines for a 2000 kcal diet.

Healthy Recipe Ideas

Magical Berry & Yogurt Parfait

1. In a glass, create a base layer of crushed Britannia Choco Frames. 2. Add a thick layer of plain Greek yogurt. 3. Top with fresh berries like strawberries and blueberries. 4. Repeat the layers and serve immediately.

Health Benefits

This parfait adds protein, calcium, and antioxidants from yogurt and berries, helping to balance the biscuit's high sugar content.

Choco-Frame Banana Milkshake

1. Blend one ripe banana with 150ml of cold milk until smooth. 2. Pour the milkshake into a tall glass. 3. Crumble one Choco Frame biscuit over the top as a garnish. 4. Serve instantly for a crunchy topping.

Health Benefits

This incorporates natural sweetness, potassium, and fiber from the banana, making it a more balanced treat than eating the biscuits alone.

Additive Analysis

The additives used, including emulsifiers (INS 322(i), INS 492, INS 476) and raising agents (INS 500(ii), INS 503(ii)), are approved by FSSAI and generally considered safe for consumption within prescribed limits. The use of artificial and nature-identical flavors is noted, which is common in processed confectionery but detracts from a 'natural' product profile.

Preservatives

Iodised Salt

Artificial Colors

No artificial colors added

Artificial Flavors

Nature Identical Flavouring SubstancesArtificial (Vanilla) Flavouring Substance

Marketing Claims

The brand name 'Pure Magic' is misleading as the product is highly processed and nutritionally poor, containing refined flour, high sugar, and hydrogenated fats. While the packaging includes a fine-print disclaimer that 'PURE MAGIC IS ONLY A TRADE MARK AND DOES NOT REPRESENT ITS TRUE NATURE', the primary branding is powerful puffery. Associating a high-sugar, high-fat snack with a popular children's franchise like Harry Potter is ethically questionable as it can unduly influence children's food choices.

Product Claims

Limited EditionPure MagicChoco FramesDelicate Crunch Meets Choco Bliss