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Britannia

Britannia Jimjam Cream Biscuit

138 g

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Platforms delivering in Govindpuri

Ingredients

1REFINED WHEAT FLOUR (MAIDA)
2SUGAR (24%)
3REFINED PALM OIL & INTERESTERIFIED VEGETABLE FAT
4INVERT SUGAR SYRUP
5DEXTROSE
6MILK PRODUCTS (MILK SOLIDS & SWEETENED CONDENSED MILK)
7EDIBLE MAIZE STARCH
8MALTODEXTRIN
9FRUIT PRODUCTS (0.7%) (APPLE JUICE CONCENTRATE, BANANA POWDER & PLUM JUICE CONCENTRATE)
10IODISED SALT
11EMULSIFIERS [322(i) & 471]
12RAISING AGENTS [503(ii) & 500(ii)]
13NATURE IDENTICAL AND ARTIFICIAL (MIXED FRUIT, VANILLA & BUTTER) FLAVOURING SUBSTANCES
14ACIDITY REGULATORS [330 & 331(iii)]
15GELLING AGENT (440)
16COLOUR (122)

Allergen Information

Contains Wheat (Gluten)Contains Milk ProductsContains Soy (from Emulsifier 322(i))

Nutritional Summary

The product scores very poorly due to its high content of added sugar and refined carbohydrates (Maida) per serving. A single 12.5g biscuit contains approximately 4.19g of sugar. It is a highly processed food with minimal dietary fiber, vitamins, or minerals, and contains artificial colors and flavors, offering primarily empty calories.

Nutritional Facts per 100g

Protein

5 g

8%

of RDA

Very low in Protein. This is not a significant source.

Total Fat

19 g

29%

of RDA

Contributes 29% of daily Total Fat needs.

Energy

483 kcal

24%

of RDA

Contributes 24% of daily Energy needs.

Carbohydrates

73 g

24%

of RDA

Contributes 24% of daily Carbohydrates needs.

Trans Fat

0 g

0%

of RDA

Low in Trans Fat. Good choice for restricted diets.

Cholesterol

0 mg

0%

of RDA

Low in Cholesterol. Good choice for restricted diets.

Sodium

214 mg

9%

of RDA

Low in Sodium. Good choice for restricted diets.

Saturated Fat

9.5 g

48%

of RDA

Acceptable levels of Saturated Fat.

Sugar

33.5 g

67%

of RDA

Moderate in Sugar. Be mindful of total daily intake.

%RDA: Percentage of Recommended Dietary Allowance based on FSSAI/ICMR guidelines for a 2000 kcal diet.

Healthy Recipe Ideas

Jim Jam Yogurt Parfait

Crush 1-2 Jim Jam biscuits. Take a bowl of thick Greek yogurt (dahi) or hung curd. Top the yogurt with fresh chopped fruits like banana or berries and sprinkle the biscuit crumble on top for a crunchy texture.

Health Benefits

Adds protein, probiotics, and vitamins to your snack, making it more balanced and satiating.

Quick Jim Jam Milkshake

Blend one frozen banana with a splash of milk and one Jim Jam biscuit until smooth. Pour into a glass and serve immediately. For extra texture, top with a few biscuit crumbles.

Health Benefits

Incorporates natural sweetness and potassium from banana, making for a more nutritious dessert shake.

Additive Analysis

The product contains several FSSAI-approved additives, including emulsifiers, raising agents, and acidity regulators. The presence of artificial color (122 - Carmoisine) and artificial flavors, while permitted, detracts from the product's naturalness and may be a concern for some consumers, particularly for children's consumption.

Preservatives

ACIDITY REGULATORS [330 & 331(iii)]

Artificial Colors

COLOUR (122)

Artificial Flavors

ARTIFICIAL (MIXED FRUIT, VANILLA & BUTTER) FLAVOURING SUBSTANCES

Marketing Claims

The marketing does not make any false health claims. The term 'Naughty Jam' appropriately positions the product as an indulgence rather than a health food. The description 'Flavoured Sandwich Biscuits' is accurate. While the fruit imagery is prominent, the ingredient list clarifies the minimal fruit content (0.7%), so it is not overtly misleading.

Product Claims

Naughty JamFlavoured Sandwich Biscuits