







Britannia
Britannia Jimjam Cream Biscuit
138 g
138 g
Platforms delivering in Govindpuri
Ingredients
Allergen Information
Nutritional Summary
The product scores very poorly due to its high content of added sugar and refined carbohydrates (Maida) per serving. A single 12.5g biscuit contains approximately 4.19g of sugar. It is a highly processed food with minimal dietary fiber, vitamins, or minerals, and contains artificial colors and flavors, offering primarily empty calories.
Nutritional Facts per 100g
Protein
5 g
of RDA
Very low in Protein. This is not a significant source.
Total Fat
19 g
of RDA
Contributes 29% of daily Total Fat needs.
Energy
483 kcal
of RDA
Contributes 24% of daily Energy needs.
Carbohydrates
73 g
of RDA
Contributes 24% of daily Carbohydrates needs.
Trans Fat
0 g
of RDA
Low in Trans Fat. Good choice for restricted diets.
Cholesterol
0 mg
of RDA
Low in Cholesterol. Good choice for restricted diets.
Sodium
214 mg
of RDA
Low in Sodium. Good choice for restricted diets.
Saturated Fat
9.5 g
of RDA
Acceptable levels of Saturated Fat.
Sugar
33.5 g
of RDA
Moderate in Sugar. Be mindful of total daily intake.
%RDA: Percentage of Recommended Dietary Allowance based on FSSAI/ICMR guidelines for a 2000 kcal diet.
Healthy Recipe Ideas
Jim Jam Yogurt Parfait
Crush 1-2 Jim Jam biscuits. Take a bowl of thick Greek yogurt (dahi) or hung curd. Top the yogurt with fresh chopped fruits like banana or berries and sprinkle the biscuit crumble on top for a crunchy texture.
Health Benefits
Adds protein, probiotics, and vitamins to your snack, making it more balanced and satiating.
Quick Jim Jam Milkshake
Blend one frozen banana with a splash of milk and one Jim Jam biscuit until smooth. Pour into a glass and serve immediately. For extra texture, top with a few biscuit crumbles.
Health Benefits
Incorporates natural sweetness and potassium from banana, making for a more nutritious dessert shake.
Additive Analysis
The product contains several FSSAI-approved additives, including emulsifiers, raising agents, and acidity regulators. The presence of artificial color (122 - Carmoisine) and artificial flavors, while permitted, detracts from the product's naturalness and may be a concern for some consumers, particularly for children's consumption.
Preservatives
Artificial Colors
Artificial Flavors
Marketing Claims
The marketing does not make any false health claims. The term 'Naughty Jam' appropriately positions the product as an indulgence rather than a health food. The description 'Flavoured Sandwich Biscuits' is accurate. While the fruit imagery is prominent, the ingredient list clarifies the minimal fruit content (0.7%), so it is not overtly misleading.